As businesses increasingly turn to WhatsApp for marketing, customer support, and order updates, one question comes up often — how much does the WhatsApp Business API cost per message in India?
Understanding WhatsApp’s new pricing model is essential to plan campaigns effectively and avoid unexpected costs. This guide from Instant Broadcast, an official WhatsApp Business API provider, explains everything you need to know about WhatsApp API pricing, message categories, and how to optimize your spend.
What Is the WhatsApp Business API?
The WhatsApp Business API is an official solution by Meta (formerly Facebook) that allows medium and large businesses to communicate with customers at scale. It supports automation, chatbots, bulk messaging, and CRM integration — all while maintaining compliance with Meta’s policies.
Unlike the free WhatsApp Business App, the API is paid and designed for professional use with features such as:
- Verified business profile (green tick)
- High delivery rates and secure encryption
- Multi-agent access
- Automated workflows and chatbots
- Real-time analytics and performance tracking
With Instant Broadcast, you can access the official API through a user-friendly web and app dashboard — no coding, no cracks, and no risks.
WhatsApp Business API Pricing Model in India (2025)
In July 2025, WhatsApp introduced a per-message pricing model, replacing the older “conversation-based” system. Under this model, the cost depends on the category of message and whether the chat was initiated by the user or the business.
Below is the latest WhatsApp API cost per message in India based on Meta’s official rate card:
| Message Category | WhatsApp Cost per Message (INR) | Description |
| Marketing Messages | ₹0.78 per message | Promotional or awareness messages such as offers, new arrivals, and events. |
| Utility Messages | ₹0.12 per message | Transactional messages like order updates, payment confirmations, or reminders. |
| Authentication Messages | ₹0.12 per message | OTPs, login verifications, or password resets. |
| Service Messages (within 24-hour user-initiated window) | Free or minimal charge | Messages sent as a response to a customer within 24 hours of their last message. |
Note: The above rates are Meta’s base prices. Actual charges may vary slightly depending on your WhatsApp Business Solution Provider (BSP) or platform fee.
Understanding Message Categories
Each message sent via the WhatsApp Business API falls under one of the following categories defined by Meta:
- Marketing Messages – Used for promotional content like discounts, product announcements, and campaigns.
Example: “Get 20% off your next purchase. Shop now!”
- Utility Messages – Sent for transactional or informational purposes.
Example: “Your order #12345 has been shipped.”
- Authentication Messages – Used to verify user identity or secure access.
Example: “Your login code is 45216.”
- Service Messages – Sent in response to customer queries within 24 hours. These are either free or charged at a minimal rate, depending on Meta’s current policy.
Factors Affecting WhatsApp API Cost in India
Several factors can influence your total WhatsApp messaging cost:
- Message Category – Marketing messages cost more than utility or service ones.
- Conversation Type – Whether the chat was initiated by your business or the customer.
- Volume Discounts – High message volumes may qualify for lower per-message rates.
- Provider Fees – BSPs (like Instant Broadcast) may include a small service or platform charge.
- Message Template Approval – Only approved templates can be sent proactively.
With Instant Broadcast, you get transparent pricing with no hidden fees — and complete guidance on message categories to minimize unnecessary costs.
Example: WhatsApp API Cost Calculation
Let’s say you send 10,000 marketing messages and 5,000 utility messages in a month.
- Marketing: 10,000 × ₹0.78 = ₹7,800
- Utility: 5,000 × ₹0.12 = ₹600
Total estimated cost: ₹8,400 (plus applicable platform fee)
By optimizing your campaigns and encouraging user-initiated chats, you can significantly reduce costs.
Why Choose Instant Broadcast as Your WhatsApp API Partner
Instant Broadcast provides official, secure, and scalable access to the WhatsApp Business API in India — without using any cracked or third-party tools.
Key Advantages:
- 100% Meta-approved WhatsApp API
- Transparent pricing per message
- Bulk messaging with automation and analytics
- Integration with CRMs and chatbots
- Real-time delivery and performance tracking
- Works for all industries — eCommerce, healthcare, education, real estate, and finance
With our platform, businesses can send bulk WhatsApp messages, automate workflows, and manage all customer communication from a single dashboard.
How to Get Started with WhatsApp API
Follow these simple steps to activate your WhatsApp Business API account:
- Sign Up on Instant Broadcast
- Verify your business through Meta (Facebook Business Manager).
- Select your business number to be linked with the API.
- Create approved message templates for marketing, utility, or authentication.
- Start messaging through Instant Broadcast’s web and app dashboard.
- Setup is quick, secure, and compliant with WhatsApp’s official policies.
Final Thoughts
The WhatsApp API cost per message in India is among the lowest globally, starting at just ₹0.12 for transactional or authentication messages. By partnering with Instant Broadcast, businesses gain access to the official WhatsApp Business API, transparent pricing, and advanced automation tools that drive engagement and growth.
Whether you’re a small business or an enterprise, WhatsApp API helps you build direct, personalized communication with customers — securely and efficiently.
